
- Häusler, Eric
- Häusler, Jürgen
How Cities Become Brands
- Developing City Brands Purposefully and Thoughtfully
- Kartoniert,
- Springer, Berlin
- (2024)
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This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: ...
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DETAILS
- How Cities Become Brands
- Developing City Brands Purposefully and Thoughtfully
- Häusler, Eric, Häusler, Jürgen
- Kartoniert, ix, 226 S.
- IX, 226 p. 8 illus., 7 illus. in color.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-658-43775-6
- Titelnr.: 97071923
- Springer, Berlin (2024)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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