How to Persuade People Who Don't Want to be Persuaded

The art of persuasion as taught by one of the world's mostsought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade bymaking your messages entertaining. Learn the secrets behind "TheFright Challenge," "The Transformation Mechanism," and otherpersuasion tactics used by pitchmen, carneys, and conjurors toconvince people to their way of thinking. Along with coauthor MarkLevy, Bauer has taken these ethical, entertainment-basedtechniques, and has made them practic ...